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Privacy Policy

Last Updated: October 16, 2026

Wayfellow respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, purchase our products, or communicate with us.

Wayfellow is operated by Gazelem LLC.

Website: www.wayfellowgame.com

1. Information We Collect

We may collect the following information:

Information you provide

  • Name and contact information

  • Email address

  • Shipping and billing addresses

  • Order details and purchase history

  • Customer service messages

  • Information submitted through forms, surveys, or mailing-list subscriptions

Payment information

Payments are processed through Stripe.

Stripe handles payment card information. We receive the information necessary to manage purchases, payments, and refunds, but we do not directly store complete payment card numbers.

Website information

When you visit our website, we may collect technical and usage information such as:

  • IP address

  • Browser and device information

  • Pages visited and website interactions

  • Approximate location based on IP address

  • Cookies and similar identifiers

2. How We Use Your Information

We use personal information to:

  • Process purchases and payments.

  • Prepare and deliver orders.

  • Send order confirmations and important updates.

  • Manage cancellations, refunds, and customer support.

  • Maintain and improve our website and products.

  • Send promotional communications where permitted.

  • Measure advertising effectiveness.

  • Protect against fraud and unauthorized access.

  • Comply with legal, accounting, and tax obligations.

3. Advertising and Analytics

Wayfellow uses Meta advertising services to promote our products.

This information may be used to measure advertising performance and, where permitted, provide relevant advertising.

Depending on applicable privacy laws, certain advertising-related disclosures of personal information may be classified as "sharing" for targeted advertising, even when no money is exchanged.

We will provide applicable notices and opt-out choices where required by law.

4. Cookies

Our website uses cookies and similar technologies to support website functionality, maintain security, and improve the visitor experience.

Some cookies are necessary for the website to function. Optional cookies may support analytics and advertising.

Where required, visitors will be able to manage nonessential cookies through our website's cookie controls.

You can also adjust cookie settings through your browser.

5. Email Communications

We may send emails related to purchases, payment schedules, shipping, and customer support.

We may also send promotional emails to individuals who have joined our mailing list or where otherwise permitted by law.

You can unsubscribe from promotional emails at any time using the unsubscribe link in those emails.

Unsubscribing from promotional communications will not prevent necessary messages about existing orders.

6. Sharing Information

We may share information with companies that help us operate Wayfellow, including:

  • Wix, for website hosting and functionality.

  • Stripe, for payments and billing.

  • Meta, for advertising and measurement where its services are used.

  • Shipping and fulfillment providers, for delivering purchases.

  • Email service providers, for customer communications.

We may also disclose information where required by law, to prevent fraud, or as part of a lawful business transfer.

We do not provide customer information to service providers for unrelated purposes except as permitted by applicable agreements and law.

7. Children's Privacy

Wayfellow creates games intended for families, including products suitable for younger players.

Our website is primarily intended for parents, families, and other customers making purchasing decisions.

We do not seek to collect personal information directly from children under 13 without the parental notice and consent required by law.

Parents or guardians should place orders and submit personal information on behalf of children under 13.

If we discover that personal information has been collected from a child under 13 without appropriate authorization, we will take steps to address the collection and delete information as required by law.

Parents or guardians may contact us at Wayfellowgame@gmail.com with questions or requests concerning their children's information.

8. Data Security

We take reasonable measures designed to protect personal information against unauthorized access, loss, misuse, or disclosure.

Our website and payment systems are supported by third-party platforms with their own security procedures.

No method of online data transmission or storage can be guaranteed completely secure.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Complete orders and fulfill customer obligations.

  • Maintain legally required business records.

  • Provide customer support.

  • Prevent fraud and resolve disputes.

  • Comply with applicable law.

Information that is no longer necessary will be deleted, anonymized, or otherwise appropriately disposed of, subject to legal requirements.

10. Your Privacy Rights

Depending on applicable law, you may have the right to:

  • Request access to your personal information.

  • Request corrections to inaccurate information.

  • Request deletion of certain information.

  • Receive a copy of certain information.

  • Opt out of certain targeted advertising or information-sharing practices.

To exercise applicable rights, contact Wayfellowgame@gmail.com.

Where legally required, we will also provide online privacy-choice mechanisms and honor qualifying browser-based opt-out signals.

We may verify your identity before fulfilling certain requests and will respond within applicable legal deadlines.

11. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the independent privacy practices of those websites, which are governed by their own policies.

12. Changes to This Policy

We may update this Privacy Policy as our products, website features, or data practices change.

Updated versions will be published on our website with a revised date, together with any additional notices required by law.

13. Contact Us

For questions about this Privacy Policy or your personal information, contact:

Wayfellow — Gazelem LLC

Email: Wayfellowgame@gmail.com

Website: www.wayfellowgame.com​

Mailing address: PO Box 233, Lexington, VA 24450, United States

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